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Khadi, the symbol of India’s self-reliance during the Independence movement

Khadi, the symbol of India’s self-reliance during the Independence movement, is no longer ‘humble’ or a fossilised memory.

  • The Khadi and Village Industries Commission (KVIC) has chalked out ambitious plans to double the sales of khadi to Rs. 5,000 crore in the next two financial years
  • KVIC has planned to open khadi outlets to promote the products in global markets.
  • KVIC has also signed an MoU with NIFT for better design development and training at different khadi institutions.
  • In an aspirational India, khadi has emerged a silent, transformational force. It is also a major job creator in Bharat, that is rural India.
  • The low-profile, handspun cloth has seen its demand grow among the common people and the corporate world, suddenly witnessing a 34 per cent sales growth.
  • It is the only sector in the Indian economy to register a double-digit growth in the last three years.

Transformational revival in the khadi sector since 2014:

Prime Minister Narendra Modi became khadi’s foremost evangelist.

The average growth of production in the khadi sector was only 6.24 per cent in the decade 2004-14, which has risen to 26.43 per cent in 2015-17.

In fact, this is the only sector in the Indian economy to register a double-digit growth in the last three years. Khadi has now set a sales target of Rs. 4,000 crore for 2018-19 and Rs. 5,000 crore for 2019-20.

Steps  KVIC is taking to make khadi catch the customer’s eyes in India and overseas:

  • KVIC plans to open khadi outlets to promote the products in global markets.  Raymond has started selling khadi in some of their stores abroad.
  • To make khadi apparels as alluring as international brands, KVIC has also set up a garment designing and stitching unit at Ghaziabad in Uttar Pradesh.It will be formally inaugurated in May 2018, in which 72 global designers will showcase their creations in the presence of 35 ambassadors/high commissioners in India.
  • In India, KVIC has taken initiatives to involve corporate brands and PSUs to provide the largest spectrum for khadi. Raymond has purchased more than 2.5 lakh metres of grey fabric from us and are showcasing it in their 150 stores across India. Arvind Ltd also plans to buy one million metres of khadi denim every year. The Aditya Birla Fashion and Retail Ltd (ABFRL) is tying up with KVIC to develop a product line ‘Khadi Peter England’.
  • KVIC has also signed an MoU with NIFT for better design development and training at different khadi institutions.

 

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